{"id":1372,"date":"2022-06-29T15:57:13","date_gmt":"2022-06-29T10:27:13","guid":{"rendered":"https:\/\/darululoom-deoband.com\/arabicarticles\/?p=1372"},"modified":"2022-06-29T16:33:09","modified_gmt":"2022-06-29T11:03:09","slug":"%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d9%84%d9%83-%d9%88%d9%87%d8%af%d9%81%d9%87-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%b3%d9%84%d8%a7%d9%85-1-2","status":"publish","type":"post","link":"https:\/\/darululoom-deoband.com\/arabicarticles\/archives\/1372","title":{"rendered":"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0647\u062f\u0641\u0647 \u0641\u064a \u0627\u0644\u0625\u0633\u0644\u0627\u0645 (1\/2)"},"content":{"rendered":"\n

\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0633\u0644\u0627\u0645\u064a\u0629<\/p>\n\n\n\n

\u0628\u0642\u0644\u0645 : \u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0632\u064a\u062f \u0628\u0646 \u0645\u062d\u0645\u062f \u0627\u0644\u0631\u0645\u0627\u0646\u064a<\/p>\n\n\n\n

      \u0645\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u062d\u062a\u062f\u0645 \u0627\u0644\u062e\u0644\u0627\u0641 \u062d\u0648\u0644\u0647\u0627\u060c \u0645\u0648\u0636\u0648\u0639 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 ” Consumer ” \u061b \u0644\u0623\u0646 \u0635\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0637\u0644\u0642\u060c \u0644\u064a\u0633 \u0641\u062d\u0633\u0628\u060c \u0639\u0644\u0649 \u0645\u064e\u0646\u0652 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0623\u0648 \u0627\u0644\u0643\u0645\u0627\u0644\u064a\u0629\u060c \u0644\u0633\u062f \u062d\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u0633\u0631\u064a\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0645\u064e\u0646\u0652 \u064a\u0634\u062a\u0631\u0649 \u0633\u0644\u0639\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0644\u0623\u063a\u0631\u0627\u0636 \u0635\u0646\u0627\u0639\u062a\u0647 \u0623\u0648 \u062d\u0631\u0641\u062a\u0647.<\/p>\n\n\n\n

\u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0644\u063a\u0648\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

       \u062c\u0627\u0621 \u0641\u064a “\u0627\u0644\u0644\u0633\u0627\u0646 \u0648\u0627\u0644\u0642\u0627\u0645\u0648\u0633 \u0627\u0644\u0645\u062d\u064a\u0637”(1)<\/sup> \u0639\u0646\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648 \u0627\u0644\u0645\u0647\u062a\u0644\u0643\u060c \u0623\u0646\u0647: “\u0627\u0644\u0630\u064a \u0644\u064a\u0633 \u0644\u0647 \u0647\u064e\u0645 \u0625\u0644\u0627 \u0623\u0646 \u064a\u062a\u0636\u064a\u0651\u0641\u0647 \u0627\u0644\u0646\u0627\u0633\u060c \u064a\u0638\u064e\u0644 \u0646\u0647\u0627\u0631\u0647\u060c \u0641\u0627\u0630\u0627 \u062c\u0627\u0621 \u0627\u0644\u0644\u064a\u0644 \u0623\u0633\u0631\u0639 \u0625\u0644\u0649 \u0645\u0646 \u064a\u0643\u0652\u0641\u064f\u0644\u0647 \u062e\u0648\u0641 \u0627\u0644\u0647\u0644\u0627\u0643 \u0644\u0627\u064a\u062a\u0645\u0627\u0644\u0643 \u062f\u0648\u0646\u0647”.<\/p>\n\n\n\n

       \u0648\u0639\u0646\u062f \u062d\u062f\u064a\u062b\u0647 \u0639\u0646 “\u0622\u062f\u0627\u0628 \u0627\u0644\u0645\u0648\u0627\u0643\u0644\u0629” \u064a\u0642\u0648\u0644 \u0645\u062d\u0645\u062f \u0627\u0644\u063a\u0632\u064a \u0627\u0644\u0639\u0627\u0645\u0631\u064a(2)<\/sup> (\u0627\u0644\u0645\u062a\u0648\u0641\u0649 984\u0647\u0640): “\u0648\u0627\u0644\u0645\u064f\u0633\u0652\u062a\u0647\u0644\u0643: \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u064f\u0647\u0644\u0643 \u0623\u0636\u0631\u0627\u0633\u0647\u060c \u0628\u0634\u0631\u0628 \u0627\u0644\u0645\u0627\u0621 \u0639\u0642\u0628 \u0627\u0644\u062d\u0644\u0648\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0627\u0621 \u0627\u0644\u0635\u0627\u062f\u0642(3)<\/sup> \u0627\u0644\u0628\u0631\u062f \u0639\u0642\u0628 \u0627\u0644\u0637\u0639\u0627\u0645 \u0627\u0644\u062d\u0627\u0631 \u0625\u0644\u0627\u0651 \u0645\u0646 \u0625\u0628\u0631\u064a\u0642\u060c \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u0634\u0631\u0628 \u0639\u0644\u0649 \u0627\u0644\u0647\u0631\u0627\u064a\u0633(4)<\/sup> \u0648\u0627\u0644\u0623\u0643\u0627\u0631\u0639(5)<\/sup> \u0648\u0646\u062d\u0648\u0647\u0627 \u0648\u0627\u0644\u0641\u0627\u0643\u0647\u0629 \u0627\u0644\u0631\u0637\u0628\u0629”. \u0648\u0642\u062f \u0630\u0643\u0631 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0648\u0646 \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0645\u0627 \u0623\u0634\u0627\u0631 \u0625\u0644\u064a\u0647 \u0627\u0644\u063a\u0632\u0651\u064a\u060c \u0645\u0646 \u0627\u0633\u062a\u0646\u0641\u0627\u0630 \u0627\u0644\u0633\u0644\u0639 “\u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u062c\u0632\u0626\u064a\u064b\u0627 \u0623\u0648 \u0643\u0644\u064a\u064b\u0627\u060c \u062d\u062a\u0649 \u062a\u064f\u0634\u0628\u0639 \u0627\u0644\u062d\u0627\u062c\u0627\u062a.<\/p>\n\n\n\n

\u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0641\u0642\u0647\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

       \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0643\u0644 \u0645\u064e\u0646\u0652 \u064a\u0624\u0648\u0644 \u0625\u0644\u064a\u0647 \u0627\u0644\u0634\u064a\u0621 \u0628\u0637\u0631\u064a\u0642 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0642\u0635\u062f \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644”(6)<\/sup>.<\/p>\n\n\n\n

\u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

       \u0639\u0631\u0641 \u0639\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0635\u0637\u0644\u062d\u064a\u0646 \u0647\u0645\u0627: \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 “\u0623\u0648 \u0627\u0644\u0645\u0634\u062a\u0631\u064a” \u0627\u0644\u0635\u0646\u0627\u0639\u064a.<\/p>\n\n\n\n

       \u0648\u064a\u0639\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0628\u0623\u0646\u0647: “\u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u0630\u0644\u0643 \u0628\u0647\u062f\u0641 \u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0629 \u0623\u0648 \u0631\u063a\u0628\u0629 \u0644\u062f\u064a\u0647 \u0623\u0648 \u0644\u062f\u0649 \u0623\u0641\u0631\u0627\u062f \u0639\u0627\u0626\u0644\u062a\u0647 \u0623\u0648 \u0645\u064e\u0646\u0652 \u064a\u0639\u0648\u0644 \u0645\u0646 \u0623\u0642\u0627\u0631\u0628\u0647”(7)<\/sup>.<\/p>\n\n\n\n

       \u0641\u0647\u0648 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0637\u0631\u064a\u0642 \u064a\u0634\u0628\u0639 \u062d\u0627\u062c\u0629 \u063a\u064a\u0631 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0625\u0646\u0645\u0627 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u064a\u0633\u062a\u0639\u0645\u0644\u0647\u0627 \u0644\u0623\u063a\u0631\u0627\u0636 \u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0645\u0646\u0632\u0644\u064a\u0629.<\/p>\n\n\n\n

       \u0648\u064a\u0639\u0631\u0641 \u0627\u0644\u062b\u0627\u0646\u064a \u0628\u0623\u0646\u0647: “\u0645\u064e\u0646\u0652 \u064a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0644\u0625\u0646\u062a\u0627\u062c \u0633\u0644\u0639 \u0648\u062e\u062f\u0645\u0627\u062a \u0623\u062e\u0631\u0649 \u0623\u0648 \u0644\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0647\u0627 \u0641\u064a \u0623\u062f\u0627\u0621 \u0623\u0639\u0645\u0627\u0644\u0647”(8)<\/sup>.<\/p>\n\n\n\n

       \u0648\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u064a \u0641\u0631\u062f\u064b\u0627 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0647\u064a\u0626\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0646\u0642\u0644 \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u0641\u0642 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0648 \u0627\u0644\u0625\u0633\u0643\u0627\u0646 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0623\u0647\u0644\u064a\u0629 \u0623\u0648\u062d\u0643\u0648\u0645\u064a\u0629 \u0623\u0648\u0645\u062f\u0646\u064a\u0629 \u0623\u0648 \u0639\u0633\u0643\u0631\u064a\u0629.<\/p>\n\n\n\n

       \u0648\u0625\u0646 \u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062a\u0641\u0642 \u0645\u0639 \u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0627\u0646 \u0643\u0627\u0646 \u0627\u0644\u062b\u0627\u0646\u064a \u064a\u0639\u062a\u0628\u0631 \u062a\u0641\u0631\u064a\u0639\u064b\u0627 \u0644\u0644\u0623\u0648\u0644.<\/p>\n\n\n\n

       \u0641\u0642\u062f \u062c\u0627\u0621 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0623\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062a\u0646\u0627\u0632\u0639\u0647 \u0627\u062a\u062c\u0627\u0647\u0627\u0646\u060c \u0627\u062a\u062c\u0627\u0647 \u0645\u0648\u0633\u0639\u060c \u0648\u0627\u062a\u062c\u0627\u0647 \u0645\u0636\u064a\u0642.<\/p>\n\n\n\n

       \u0641\u064a\u0642\u0635\u062f \u0628\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0641\u064a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0648\u0633\u0639: “\u0643\u0644 \u0634\u062e\u0635 \u064a\u062a\u0639\u0627\u0642\u062f \u0628\u0647\u062f\u0641 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u060c \u0623\u064a \u0628\u0645\u0639\u0646\u0649 \u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0633\u0644\u0639\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629”(9)<\/sup> \u0625\u0630\u0646\u060c \u064a\u0639\u062a\u0628\u0631 \u0645\u0633\u062a\u0647\u0644\u0643\u0627\u064b\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0631\u0623\u064a\u060c \u0645\u064e\u0646\u0652 \u064a\u0634\u062a\u0631\u064a \u0633\u064a\u0627\u0631\u0629 \u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0648\u0645\u064e\u0646\u0652 \u064a\u0634\u062a\u0631\u064a \u0633\u064a\u0627\u0631\u0629 \u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644\u0647 \u0627\u0644\u0645\u0647\u0646\u064a.<\/p>\n\n\n\n

       \u0648\u064a\u0642\u0635\u062f \u0628\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0641\u064a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0636\u064a\u0642: “\u0643\u0644 \u0634\u062e\u0635 \u064a\u062a\u0639\u0627\u0642\u062f \u0628\u0642\u0635\u062f \u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629”(10)<\/sup>.<\/p>\n\n\n\n

       \u0648\u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0643\u062a\u0633\u0628 \u0635\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u060c \u0645\u064e\u0646\u0652 \u062a\u0639\u0627\u0642\u062f \u0644\u0623\u063a\u0631\u0627\u0636 \u0645\u0647\u0646\u062a\u0647 \u0623\u0648 \u0645\u0634\u0631\u0648\u0639\u0647.<\/p>\n\n\n\n

\u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

       \u0623\u0648\u0631\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0648\u0646 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0639\u062f\u064a\u062f\u0629\u060c \u0646\u062e\u062a\u0627\u0631 \u0645\u0646\u0647\u0627 \u0645\u0627\u064a\u0644\u064a:<\/p>\n\n\n\n

       1- \u064a\u0642\u0648\u0644 “\u062c\u0644\u064a\u0646 \u0648\u0627\u0644\u062a\u0631\u0632” \u0641\u064a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0623\u0646\u0647: “\u0627\u0644\u0641\u0631\u062f \u0627\u0644\u0630\u064a \u064a\u0645\u0627\u0631\u0633 \u062d\u0642 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u064a\u0633\u062a\u0639\u0645\u0644 \u0633\u0644\u0639 \u0648\u062e\u062f\u0645\u0627\u062a \u0645\u0646\u062a\u062c\u0629\u060c \u0645\u0639\u0631\u0648\u0636\u0629 \u0644\u0644\u0628\u064a\u0639 \u0628\u0648\u0627\u0633\u0637\u0629 \u0645\u0624\u0633\u0633\u0629 \u062a\u0633\u0648\u064a\u0642”(11)<\/sup>. \u0648\u0641\u064a \u0647\u0630\u0627 \u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0643\u0644 \u0645\u0634\u062a\u0631\u064d \u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u0639\u0643\u0633.<\/p>\n\n\n\n

       2- \u0648\u064a\u0642\u0648\u0644 “\u062c\u064a\u0645\u0633 \u0645\u0627\u0643\u0646\u064a\u0644” \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648: “\u0627\u064a \u0634\u062e\u0635 \u064a\u0642\u0648\u0645 \u0628\u0623\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062b\u0644\u0627\u062b\u060c \u0644\u0645\u0635\u0644\u062d\u062a\u0647 \u0623\u0648 \u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646”(12)<\/sup>. \u0625\u0630\u0646\u060c \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0623\u0643\u0628\u0631.<\/p>\n\n\n\n

       \u0648\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u0645\u0645\u062b\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 (\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621) \u0647\u064a:<\/p>\n\n\n\n

       \u0623)- \u0633\u0644\u0648\u0643 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n

       \u0628)- \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n

       \u062c)- \u0633\u0644\u0648\u0643 \u0645\u0627\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n

       \u0648\u0628\u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u0645\u0639\u0627\u062c\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0642\u0648\u0627\u0645\u064a\u0633\u0647\u060c \u0646\u062c\u062f \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0646\u062e\u062a\u0627\u0631 \u0645\u0646\u0647\u0627 \u0627\u0644\u062a\u0627\u0644\u064a.<\/p>\n\n\n\n

       1- \u062c\u0627\u0621 \u0641\u064a “\u0645\u0639\u062c\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629” \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641: “\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0627\u0644\u0641\u0631\u062f \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0644\u0639\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0645\u0624\u0642\u062a\u0629 \u0623\u0648 \u0645\u0633\u062a\u062f\u064a\u0645\u0629\u060c \u0623\u0648 \u064a\u0646\u062a\u0641\u0639 \u0628\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u064a\u0642\u0627\u0628\u0644\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0633\u0644\u0639”(13)<\/sup>.<\/p>\n\n\n\n

       2- \u0623\u0645\u0627 \u0641\u064a “\u0645\u0639\u062c\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u0627\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644” \u0646\u062c\u062f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0627\u0644\u064a: “\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0639\u0645\u0644 \u0623\u0648 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0645\u0646\u0641\u0639\u062a\u0647 \u0648\u0641\u0627\u0626\u062f\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u062a\u0645\u064a\u064a\u0632\u064b\u0627 \u0644\u0647 \u0639\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u0627\u062c\u0631 \u0628\u0647\u0627 \u0623\u0648 \u064a\u0648\u0632\u0639\u0647\u0627 \u0623\u0648 \u064a\u0646\u062a\u062c\u0647\u0627”(14)<\/sup>.<\/p>\n\n\n\n

       \u0648\u0644\u0630\u0627\u060c \u0641\u0627\u0646 \u0643\u0644\u0645\u0629 “\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646” \u062a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629: \u0627\u0644\u0623\u0641\u0631\u0627\u062f (\u0623\u0648 \u0627\u0644\u0639\u0627\u0626\u0644\u0627\u062a) \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644\u0647\u0645 \u0623\u0648 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u0647\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0644\u0627 \u0644\u0625\u0639\u0627\u062f\u0629 \u0628\u064a\u0639\u0647\u0627 \u0623\u0648 \u062a\u0636\u064a\u0640\u064a\u0639\u0647\u0627.<\/p>\n\n\n\n

       3- \u0628\u064a\u0646\u0645\u0627 \u0646\u062c\u062f “\u0627\u0644\u0642\u0627\u0645\u0648\u0633 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a” \u064a\u0639\u0631\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0623\u0646\u0647 “\u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u062a\u0644\u0628\u064a\u0629 \u062d\u0627\u062c\u0627\u062a\u0647”(15)<\/sup>. \u0648\u0639\u0644\u064a\u0647\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0635\u0631\u0641 \u0642\u0633\u0645\u064b\u0627 \u0645\u0646 \u062f\u062e\u0644\u0647 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u064a\u062f\u062e\u0631 \u0627\u0644\u0628\u0627\u0642\u064a.<\/p>\n\n\n\n

       \u0648\u0645\u0645\u0627 \u0633\u0628\u0642\u060c \u0641\u0625\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062d\u062f\u062f \u0628\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0627\u0644\u064a “\u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0633\u0639\u0649 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062f\u062e\u0644 \u0628\u063a\u064a\u0629\u064e \u0625\u0646\u0641\u0627\u0642\u0647 \u0644\u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a\u0647 \u0645\u0646 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a”.<\/p>\n\n\n\n

       \u062b\u0645 \u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u064a\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 “\u0645\u0646\u0641\u0639\u0629” \u0644\u0646\u0641\u0633\u0647 \u0645\u0646 \u0648\u0631\u0627\u0621 \u0625\u0646\u0641\u0627\u0642 \u062f\u062e\u0644\u0647 \u0627\u0644\u0645\u062d\u062f\u0648\u062f. \u0648\u0627\u0644\u0623\u0635\u0644 \u0641\u064a \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u0623\u0646\u0627\u0646\u064a \u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u063a\u0631\u0628.<\/p>\n\n\n\n

       \u0648\u0627\u0644\u0625\u0633\u0644\u0627\u0645 \u0644\u0627 \u064a\u0642\u0631 \u0628\u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0648\u0631\u061b \u062d\u064a\u062b \u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (\u0627\u0644\u0641\u0631\u062f) \u0627\u0644\u0645\u0633\u0644\u0645 \u062c\u0632\u0621 \u0645\u0646 \u062c\u0645\u0627\u0639\u0629 \u0627\u0644\u0645\u0633\u0644\u0645\u064a\u0646 \u0644\u0627\u064a\u062a\u062c\u0632\u0623 \u0639\u0646\u0647\u0645\u060c \u0648\u062a\u0628\u062f\u0623 \u0635\u0644\u0629 \u0627\u0644\u0641\u0631\u062f \u0628\u0627\u0644\u062c\u0645\u0627\u0639\u0629 \u0623\u0648\u0644\u0627\u064b \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0623\u0633\u0631\u0629 (\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u0623\u0642\u0627\u0631\u0628)\u060c \u0648\u062b\u0627\u0646\u064a\u064b\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062c\u064a\u0631\u0627\u0646 (\u0627\u0644\u062d\u064a \u0623\u0648 \u0627\u0644\u0642\u0631\u064a\u0629)\u060c \u0648\u062b\u0627\u0644\u062b\u0627\u064b \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0648\u0637\u0646 \u0628\u0645\u0641\u0647\u0648\u0645\u0647 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a \u0627\u0644\u0648\u0627\u0633\u0639 \u0648\u0644\u064a\u0633 \u0628\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0633\u064a.<\/p>\n\n\n\n

       \u0648\u0645\u0646 \u0647\u0646\u0627 \u0641\u0625\u0646\u0647 \u2013 \u0648\u0628\u0635\u0641\u0629 \u0639\u0627\u0645\u0629 \u2013 \u064a\u062e\u062a\u0644\u0641 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a \u0639\u0646\u0647 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0648\u0636\u0639\u064a(16)<\/sup>.<\/p>\n\n\n\n

\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629:<\/strong><\/p>\n\n\n\n

       \u0627\u0644\u0645\u0634\u062a\u0631\u064a:<\/strong><\/p>\n\n\n\n

       \u064a\u0630\u0643\u0631 \u0623\u062d\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646: “\u0623\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0644\u063a\u0629 \u0627\u0644\u0639\u0635\u0631\u060c \u0643\u0645\u0627 \u064a\u062c\u0631\u064a \u0639\u0644\u0649 \u0644\u0633\u0627\u0646 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064a\u0646”(17)<\/sup>.<\/p>\n\n\n\n

       \u0643\u0645\u0627 \u0623\u0646 “\u0643\u0646\u064a\u062b \u0631\u0646\u064a\u0648\u0646”(18)<\/sup> \u064a\u0631\u0649 \u0623\u0646 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0645\u0634\u062a\u0631\u064a (buyer) \u0627\u0648 (Purchaser)\u060c \u0648\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (Consumer) \u0628\u0645\u0639\u0646\u0649 \u0648\u0627\u062d\u062f\u060c \u0623\u064a \u0645\u0646 \u0627\u0644\u0645\u062a\u0631\u0627\u062f\u0641\u0627\u062a\u060c \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0646 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0639\u0651\u0645.<\/p>\n\n\n\n

       \u062c\u0627\u0621 \u0641\u064a “\u0645\u0639\u062c\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u0627\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644” \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0628\u0627\u0644\u0632\u0628\u0648\u0646 \u0628\u0623\u0646\u0647: “\u0634\u062e\u0635 \u064a\u0634\u062a\u0631\u064a \u0628\u0636\u0627\u0626\u0639 \u0645\u0646 \u0645\u062e\u0632\u0646 \u0623\u0648 \u0645\u062d\u0644 \u062a\u062c\u0627\u0631\u064a. \u0648\u0627\u0644\u0643\u0644\u0645\u0629 \u062a\u0639\u0646\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0627\u0644\u0632\u0628\u0648\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062d\u0644 \u0628\u0635\u0648\u0631\u0629 \u0645\u0646\u062a\u0638\u0645\u0629\u060c \u0623\u0648 \u0645\u0646 \u0643\u0627\u0646 \u064a\u062a\u0639\u0627\u0645\u0644 \u0628\u0635\u0648\u0631\u0629 \u0627\u0639\u062a\u064a\u0627\u062f\u064a\u0629 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u062a\u062c\u0627\u0631\u064a\u0629”(19)<\/sup>.<\/p>\n\n\n\n

       \u0648\u0647\u0646\u0627\u0643 \u0645\u0635\u0637\u0644\u062d \u0623\u062e\u0631 \u0628\u0645\u0639\u0646\u0649 (Customer) \u0627\u0644\u0632\u0628\u0648\u0646\u060c \u0647\u0648 “Patron” \u0648\u064a\u0639\u0646\u064a \u0623\u064a\u0636\u0627 \u0627\u0644\u0632\u0628\u0648\u0646 \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0645\u0631\u062a\u0627\u062f “\u0641\u064a \u0627\u0644\u0623\u0635\u0644 \u0627\u0644\u0644\u0627\u062a\u064a\u0646\u064a “Pater” \u062a\u0639\u0646\u064a \u0623\u0628 \u0623\u0648 \u0627\u0644\u062d\u0627\u0645\u064a \u0623\u0648 \u0627\u0644\u0645\u0633\u0627\u0639\u062f \u0623\u0648 \u0627\u0644\u0645\u062d\u0633\u0646. \u0648\u0641\u064a \u0627\u0644\u0627\u0635\u0637\u0644\u0627\u062d \u0627\u0644\u062d\u062f\u064a\u062b \u062a\u0639\u0646\u064a: \u0627\u0644\u0632\u0628\u0648\u0646 \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0623\u064a \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0624\u0633\u0633\u0629 \u0628\u0635\u0648\u0631\u0629 \u0645\u0646\u062a\u0638\u0645\u0629”(20)<\/sup>.<\/p>\n\n\n\n

       \u0648\u0639\u0644\u064a\u0647\u060c \u0641\u0627\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0627\u0644\u0632\u0628\u0648\u0646 \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0631\u062a\u0627\u062f \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0627\u0646\u064d \u0645\u062a\u0642\u0627\u0631\u0628\u0629. \u0630\u0644\u0643 \u0644\u0623\u0646 \u0627\u0644\u0632\u0628\u0648\u0646\u060c \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0645\u0631\u062a\u0627\u062f\u060c \u064a\u0639\u0628\u0631 \u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646\u0647\u0645 \u0639\u0646 \u0635\u0648\u0631\u0629 \u0645\u0646 \u0635\u0648\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n\n\n\n

\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

       \u0647\u0646\u0627\u0643 \u0646\u0638\u0631\u064a\u062a\u0627\u0646 \u0645\u062a\u0639\u0627\u0631\u0636\u062a\u0627\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u062a\u062d\u062f \u0645\u0646 \u062f\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n

       \u0627\u0644\u0623\u0648\u0644\u0649: \u062a\u0646\u0627\u062f\u064a \u0628\u0645\u0628\u062f\u0623 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0644\u0643 “King” \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u0635\u0637\u0644\u062d \u0639\u0644\u0649 \u062a\u0633\u0645\u064a\u062a\u0647 \u0628\u0640”\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643” \u0628\u0645\u0639\u0646\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u0651\u062f \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0641\u0634\u0644\u0647.<\/p>\n\n\n\n

       \u064a\u0642\u0648\u0644 “\u062c\u0648\u0646 \u0643\u064a\u0646\u062b \u063a\u0627\u0644\u0628\u0631\u064a\u062b”: “\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0625\u0630\u0627 \u062c\u0627\u0632 \u0627\u0644\u062a\u0639\u0628\u064a\u0631\u060c \u0647\u0648 \u0627\u0644\u0645\u0644\u0643.. \u0648\u0625\u0646 \u0643\u0644 \u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0627\u0644\u0646\u0627\u062e\u0628 \u0627\u0644\u0630\u064a \u064a\u0642\u0631\u0631 \u0628\u0635\u0648\u062a\u0647 \u0623\u0646 \u0647\u0630\u0627 \u0645\u0627 \u064a\u062c\u0628 \u0639\u0645\u0644\u0647\u060c \u0644\u0623\u0646\u0647 \u064a\u0631\u064a\u062f\u0647 \u0623\u0646 \u064a\u0639\u0645\u0644”(21)<\/sup>.<\/p>\n\n\n\n

       \u0625\u0646 \u0645\u064e\u0646\u0652 \u064a\u0637\u0627\u0644\u0639 \u0627\u0644\u0643\u062a\u0628 \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u064a\u0631\u0649 \u0623\u0646\u0647\u0627 \u062a\u0646\u0632\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0646\u0632\u0644\u0629 \u0631\u0641\u064a\u0639\u0629\u060c \u0648\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0633\u0643 \u0628\u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0647\u0629. \u0641\u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0633\u0639\u0649 \u0644\u0644\u0633\u0648\u0642 \u0644\u062a\u0623\u0645\u064a\u0646 \u062d\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0623\u0648 \u0627\u0644\u062a\u064a \u062a\u0641\u0631\u0636\u0647\u0627 \u0639\u0644\u064a\u0647 \u0627\u0644\u0628\u064a\u0626\u0629\u061b \u0641\u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647 \u0645\u0646 \u0633\u0644\u0639 \u0648\u062e\u062f\u0645\u0627\u062a.<\/p>\n\n\n\n

       \u0648\u0647\u0643\u0630\u0627 \u0646\u0631\u0649 \u0623\u0646 \u0627\u0644\u0623\u0648\u0627\u0645\u0631 \u062a\u0633\u064a\u0631 \u0628\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u062d\u062f\u060c \u0641\u062a\u0648\u062c\u0647 \u0645\u0646 \u0627\u0644\u0641\u0631\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u0646\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c. \u0647\u0630\u0627 \u0645\u0627\u062a\u0624\u0643\u062f\u0647 \u0628\u0635\u0648\u0631\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0643\u0644\u0647\u0627 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0645\u0635\u062f\u0631 \u0633\u0627\u0626\u0631 \u0627\u0644\u0633\u0644\u0637\u0627\u062a.<\/p>\n\n\n\n

       \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u062f\u0639\u0649 \u0623\u064a\u0636\u064b\u0627 \u0628\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u064a\u0642\u0648\u0644 “\u0641\u0631\u0627\u0646\u0643\u0644\u064a\u0646 \u0641\u064a\u0634\u0631”: “\u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0642\u0631\u0627\u0631 \u0628\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0633\u0644\u064a\u0645 \u0628\u0633\u064a\u0627\u062f\u062a\u0647”(22)<\/sup>.<\/p>\n\n\n\n

       \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u062a\u0624\u0643\u062f \u0628\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0627 \u0647\u0648 \u0625\u0644\u0627 “\u0642\u0637\u0639\u0629 \u0634\u0637\u0631\u0646\u062c” Pawn \u062a\u062a\u062d\u0631\u0643 \u0639\u0644\u0649 \u0631\u0642\u0639\u0629 \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u060c \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u0648\u064a\u0645\u0647 \u0644\u0644\u0623\u0634\u064a\u0627\u0621 \u0648\u0642\u0631\u0627\u0631\u0627\u062a\u0647.. \u0648\u0641\u064a \u0647\u0630\u0627 \u064a\u0642\u0648\u0644 “\u062c\u0648\u0631\u062c \u0634\u064a\u0647\u0627\u0646”: “\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062a\u062d\u0648\u0651\u0644 \u0625\u0644\u0649 \u0634\u064a\u0621 \u0628\u0644\u0627 \u0625\u0631\u0627\u062f\u0629 \u0645\u0646\u0647”(23)<\/sup>. \u0630\u0644\u0643\u061b \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0627\u062f\u0629 \u0645\u0627\u064a\u062a\u0635\u0631\u0641 \u0628\u0639\u0627\u0637\u0641\u062a\u0647 \u0644\u0627\u0628\u0639\u0642\u0644\u0647.<\/p>\n\n\n\n

       \u0648\u064a\u0639\u0644\u0642 \u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0639\u0644\u0645 \u0627\u0644\u0647\u062f\u0649 \u062d\u0645\u0627\u062f \u0639\u0644\u0649 \u0647\u0627\u062a\u064a\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u062a\u064a\u0646\u060c \u0641\u064a\u0642\u0648\u0644: “\u0648\u0627\u0644\u0630\u064a \u0644\u0627\u0634\u0643 \u0641\u064a\u0647 \u0623\u0646 \u062a\u062d\u062f\u064a\u062f \u0635\u062d\u0629 \u0625\u062d\u062f\u0649 \u0627\u0644\u0646\u0638\u0631\u064a\u062a\u064a\u0646 \u0644\u0627\u064a\u062a\u0645 \u0625\u0644\u0627 \u0628\u0627\u064a\u062c\u0627\u062f \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0622\u062a\u064a\u0629:<\/p>\n\n\n\n

  1. \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/li>
  2. \u062a\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0633\u0644\u0639\u0629.<\/li>
  3. \u0645\u0635\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0629(24)<\/sup>.<\/li><\/ol>\n\n\n\n

           \u0648\u0644\u0643\u0646 \u0645\u0647\u0645\u0627 \u062a\u0639\u062f\u062f\u062a \u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0646\u0638\u0631 \u0646\u062c\u062f \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0627\u0628\u062f \u0623\u0646 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0645\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0629.<\/p>\n\n\n\n

           \u0643\u0627\u0646 \u062a\u0644\u0643 \u0628\u0625\u064a\u062c\u0627\u0632 \u0628\u0639\u0636 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0627\u0644\u062a\u064a \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0646\u0638\u0631\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064a\u0646 \u0627\u0644\u0633\u0627\u0626\u062f\u0629\u060c \u0644\u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u064b\u0627 \u0628\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u064a\u062a\u0645 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u0648\u0646\u0647 \u0633\u0648\u0642 \u0627\u0644\u0628\u0627\u0626\u0639.<\/p>\n\n\n\n

           \u0628\u0627\u0644\u0623\u0645\u0633(25)<\/sup>\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u064a \u0627\u0644\u0633\u0627\u0626\u062f\u0629\u061b \u062d\u064a\u062b \u0643\u0627\u0646\u062a \u062a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0643\u0627\u0626\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u064a\u0633\u0639\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0648\u062f\u0631\u0627\u0633\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0628\u062f\u0627\u0626\u0644\u060c \u0644\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0641\u0639\u0629.<\/p>\n\n\n\n

           \u0623\u0645\u0627 \u0627\u0644\u064a\u0648\u0645(26)<\/sup>\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0642\u0628\u0644 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0644\u062f\u064a\u0647 \u0648\u064a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0648\u064a\u0642\u0631\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u061b \u062d\u064a\u062b \u0625\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0646 \u064a\u0644\u0645 \u0628\u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0641\u064a \u0643\u0627\u0641\u0629 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0639\u0646 \u0643\u0627\u0641\u0629 \u0627\u0644\u0633\u0644\u0639 \u0648\u0623\u0633\u0639\u0627\u0631\u0647\u0627 \u0648\u0646\u0648\u0639\u064a\u062a\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0646\u0641\u0639\u062a\u0647.<\/p>\n\n\n\n

           \u064a\u0642\u0648\u0644 “\u0625\u0631\u064a\u0643 \u0641\u0631\u0648\u0645”: “\u0625\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0639\u0627\u0635\u0631 \u062a\u062a\u0644\u062e\u0635 \u0641\u064a \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0622\u062a\u064a\u0629: \u0623\u0646\u0627 \u0645\u0648\u062c\u0648\u062f \u0628\u0642\u062f\u0631 \u0645\u0627 \u0623\u0645\u0644\u0643 \u0648\u0645\u0627 \u0623\u0633\u062a\u0647\u0644\u0643.. \u0641\u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0627\u0644\u064a\u0648\u0645 \u0631\u0636\u064a\u0639 \u0644\u0627 \u064a\u0643\u0641 \u0639\u0646 \u0627\u0644\u0635\u064a\u0627\u062d \u0641\u064a \u0637\u0644\u0628 \u0632\u062c\u0627\u062c\u0629 \u0627\u0644\u0631\u0636\u0627\u0639\u0629\u060c \u0646\u0632\u0648\u0639 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u060c \u0646\u0632\u0648\u0639 \u0644\u0627\u0628\u062a\u0644\u0627\u0639 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0623\u0633\u0631\u0647(27)<\/sup>.<\/p>\n\n\n\n

    \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

           \u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0648\u0646 \u0648\u063a\u064a\u0631\u0647\u0645 \u0623\u0635\u0646\u0627\u0641\u064b\u0627 \u0623\u0648 \u0623\u0646\u0648\u0627\u0639\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0646\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0645\u0646 \u0630\u0644\u0643: \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062e\u064a\u0627\u0644\u064a\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0623\u0646\u0627\u0646\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062c\u062f\u064a… \u0648\u063a\u064a\u0631 \u0630\u0644\u0643.<\/p>\n\n\n\n

           \u064a\u0642\u0648\u0644 \u0623\u062d\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646: “\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0633\u0639\u0649 \u062f\u0627\u0626\u0645\u064b\u0627 \u0644\u064a\u062d\u0642\u0642 \u0644\u0646\u0641\u0633\u0647 \u0623\u0643\u0628\u0631 \u0625\u0634\u0628\u0627\u0639 \u0645\u0645\u0643\u0646\u060c \u0639\u0644\u064a\u0646\u0627 \u0623\u0646 \u0646\u0641\u062a\u0631\u0636 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0639 \u0639\u0644\u064a\u0647\u0627 \u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0645\u062a\u0633\u0642\u0629 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627. \u0648\u0645\u0639\u0646\u0649 \u0647\u0630\u0627\u060c \u0623\u0646\u0646\u0627 \u0646\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062b\u0627\u0644\u064a\u060c \u0623\u0645\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0641\u064a\u062e\u062a\u0644\u0641\u061b \u062d\u064a\u062b \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a\u0647 \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u0633\u0627\u0642\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0646\u0627 \u0628\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a”(28)<\/sup>.<\/p>\n\n\n\n

           \u0648\u064a\u0631\u0649 \u0628\u0627\u062d\u062b \u0622\u062e\u0631 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f \u0645\u062c\u0631\u062f \u062e\u0631\u0627\u0641\u0629\u060c \u0641\u0643\u062a\u0628 \u062a\u062d\u062a \u0639\u0646\u0648\u0627\u0646 “\u062e\u0631\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f” \u064a\u0642\u0648\u0644: “\u0648\u0627\u0644\u0630\u064a \u0623\u0631\u064a\u062f \u0642\u0648\u0644\u0647\u060c \u0647\u0648 \u0623\u0646\u0647 \u0642\u062f \u0622\u0646 \u0627\u0644\u0623\u0648\u0627\u0646 \u0644\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0642\u062f \u0623\u0635\u0628\u062d \u064a\u062a\u0639\u0627\u0631\u0636 \u0645\u0639 \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0644\u062f\u0631\u062c\u0629 \u064a\u062a\u0639\u064a\u0646 \u0645\u0639\u0647\u0627 \u0627\u0644\u0643\u0641 \u0639\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0643\u0644\u064a\u0629\u060c \u0648\u0625\u0646 \u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0631\u0634\u0627\u062f \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0627\u0641\u062a\u0631\u0627\u0636 \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0625\u0634\u0628\u0627\u0639\u060c \u0648\u0625\u0646 \u0644\u0645 \u064a\u0643\u0646 \u064a\u062a\u0639\u0627\u0631\u0636 \u062a\u0639\u0627\u0631\u0636\u064b\u0627 \u0635\u0627\u0631\u062e\u064b\u0627 \u0645\u0639 \u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0623\u0645\u0648\u0631\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u062a\u0628 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0648\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644\u060c \u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0644\u064a\u0648\u0645 \u064a\u062a\u0636\u0645\u0646 \u0645\u0646 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u064a\u062a\u0636\u0645\u0646 \u0645\u0646 \u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0648 \u062d\u062a\u0649 \u0645\u0646 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u0628 \u0645\u0646\u0647”(29)<\/sup>.<\/p>\n\n\n\n

           \u0648\u0647\u0646\u0627\u0643 \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646\u060c \u0645\u064e\u0646\u0652 \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f \u0625\u0646\u0633\u0627\u0646\u064b\u0627 \u0623\u0646\u0627\u0646\u064a\u064b\u0627 \u062c\u0634\u0639\u064b\u0627\u060c \u0641\u064a\u0642\u0648\u0644: “\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f \u0627\u0644\u0630\u064a \u062a\u063a\u0627\u0644\u064a \u0643\u062a\u0628 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0641\u064a \u062a\u0645\u062c\u064a\u062f\u0647\u060c \u0644\u064a\u0633 \u0625\u0644\u0627 \u0625\u0646\u0633\u0627\u0646\u064b\u0627 \u0623\u0646\u0627\u0646\u064a\u064b\u0627 \u062c\u0634\u0639\u064b\u0627\u060c \u062a\u0646\u0628\u0639 \u0643\u0644 \u062d\u0627\u062c\u0627\u062a\u0647 \u0645\u0646 \u0631\u063a\u0628\u0627\u062a\u0647 \u0648\u0645\u064a\u0648\u0644\u0647 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644\u0647\u0627 \u0627\u0644\u062a\u0631\u0628\u064a\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0628\u062d\u062a\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0644\u0642\u0627\u0647\u0627 \u0641\u064a \u0623\u0633\u0631\u062a\u0647 \u0648\u0641\u064a \u0645\u062f\u0631\u0633\u062a\u0647 \u062b\u0645 \u0641\u064a \u0645\u0643\u0627\u0646 \u0639\u0645\u0644\u0647”(30)<\/sup>.<\/p>\n\n\n\n

           \u0628\u064e\u064a\u0652\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u064e\u0646\u0652 \u064a\u0631\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f \u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u0648\u062c\u0648\u062f\u060c \u0648\u0644\u0643\u0646 \u0628\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0645\u0639\u064a\u0646\u0629\u061b \u0641\u0647\u0648 \u0644\u0627\u064a\u0633\u0631\u0641 \u0623\u0648 \u064a\u0628\u0630\u0631 \u0641\u064a \u0625\u0646\u0641\u0627\u0642\u0647\u061b \u0644\u0623\u0646\u0647 \u0628\u0630\u0644\u0643 \u064a\u0647\u062f\u0631 \u062c\u0647\u062f\u064b\u0627 \u0625\u0646\u0633\u0627\u0646\u064a\u064b\u0627\u060c \u0648\u0647\u0648 \u0644\u0627\u064a\u0628\u062e\u0644 \u0623\u0648 \u064a\u0642\u062a\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u0641\u064a\u062d\u0628\u0633 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u062f\u0648\u0646 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u061b \u0641\u064a\u0635\u0628\u062d \u0639\u0642\u064a\u0645\u064b\u0627 \u063a\u064a\u0631 \u0641\u0639\u0627\u0644. \u0648\u0630\u0644\u0643\u061b \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u064a\u0646\u062d\u0631\u0641 \u0639\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0648\u0627\u0632\u0646\u064a \u0648\u064a\u062a\u0635\u0641 \u0633\u0644\u0648\u0643\u0647 \u0628\u0639\u062f\u0645 \u0627\u0644\u0631\u0634\u0627\u062f\u061b \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0631\u0634\u064a\u062f: “\u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062a\u0641\u0642 \u062f\u062e\u0644\u0647 \u0627\u0644\u0645\u062a\u0627\u062d \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0628\u064a\u0648\u0644\u0648\u062c\u064a \u0648\u0627\u0644\u062d\u0636\u0627\u0631\u064a\u061b \u0641\u0644\u0627\u064a\u0633\u0631\u0641 \u0623\u0648 \u064a\u0628\u0630\u0631 \u0648\u0644\u0627 \u064a\u0642\u062a\u0631 \u0623\u0648 \u064a\u0628\u062e\u0644\u060c \u0648\u0625\u0646\u0645\u0627 \u064a\u0643\u0648\u0646 \u0648\u0633\u0637\u0627\u064b \u0645\u0639\u062a\u062f\u0644\u0627 \u0641\u064a \u0625\u0646\u0641\u0627\u0642\u0647 \u0627\u0644\u0630\u064a \u064a\u0648\u062c\u0647\u0647 \u062f\u0627\u0626\u0645\u064b\u0627 \u0644\u0627\u0642\u062a\u0646\u0627\u0621 \u0627\u0644\u0637\u064a\u0628\u0627\u062a \u0644\u0627 \u0627\u0644\u062e\u0628\u0627\u0626\u062b”(31)<\/sup>.<\/p>\n\n\n\n

    \u0625\u0637\u0627\u0631 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong><\/p>\n\n\n\n

           \u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u2013 \u0634\u0623\u0646\u0647 \u0634\u0623\u0646 \u0623\u064a \u0643\u0627\u0626\u0646 \u0628\u0634\u0631\u064a \u2013 \u0645\u0639\u0642\u062f \u0641\u064a \u062a\u0643\u0648\u064a\u0646\u0647 \u0627\u0644\u0646\u0641\u0633\u064a\u060c \u0625\u0630 \u062a\u062d\u0631\u0643\u0647 \u0627\u0644\u063a\u0631\u0627\u0626\u0632 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u062a\u062a\u062d\u0643\u0645 \u0641\u064a\u0647 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0648\u0627\u0637\u0641\u060c \u0648\u064a\u062a\u0623\u062b\u0631 \u0633\u0644\u0648\u0643\u0647 \u0628\u0645\u0627 \u064a\u0633\u064a\u0637\u0631 \u0639\u0644\u064a\u0647 \u0645\u0646 \u0646\u0632\u0639\u0627\u062a\u060c \u0641\u0636\u0644\u0627 \u0639\u0646 \u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0646\u0627\u0633.<\/p>\n\n\n\n

           \u0648\u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0624\u062f\u064a \u062f\u0648\u0631\u064b\u0627 \u0647\u0627\u0645\u064b\u0627 \u0641\u064a \u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0648\u0646\u0645\u0648\u0647\u0627\u060c \u0648\u0633\u0644\u0648\u0643\u0647 \u064a\u0634\u063a\u0644 \u0645\u0631\u0643\u0632\u064b\u0627 \u0631\u0626\u064a\u0633\u064b\u0627 \u0641\u064a \u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0641\u0643\u0631\u064a\u0646 \u0648\u0627\u0644\u0639\u0644\u0645\u0627\u0621 \u0648\u0627\u0644\u0645\u062e\u0637\u0637\u064a\u0646 \u0644\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629(32)<\/sup>.<\/p>\n\n\n\n

           \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644: \u0625\u0646 \u0633\u0628\u0631 \u063a\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u062f\u0623 \u0645\u0646\u0630 \u0623\u0646 \u0638\u0647\u0631\u062a \u2013 \u062a\u0627\u0631\u064a\u062e\u064a\u064b\u0627 \u2013 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u0627\u0626\u0639 \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u060c \u062b\u0645 \u062a\u0637\u0648\u0631 \u0647\u0630\u0627 \u0625\u0644\u0649 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0644\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a \u0627\u0644\u0630\u064a \u062a\u0637\u0644\u0628\u0647 \u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n

           \u0648\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u0633\u0648\u0642 \u0648\u0633\u064a\u062f\u0647\u0627\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643 \u0644\u0643\u0627\u0641\u0629 \u0642\u0648\u0649 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u062c\u0645\u064a\u0639\u0647\u061b \u0644\u0647\u0630\u0627 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0648\u0627\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0645\u0627\u0621 \u0623\u0646 \u064a\u0639\u0646\u0648\u0627 \u0639\u0646\u0627\u064a\u0629 \u0641\u0627\u0626\u0642\u0629 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646(33)<\/sup>\u060c \u0645\u0646 \u062d\u064a\u062b \u062f\u0648\u0627\u0641\u0639 \u0634\u0631\u0627\u0626\u0647\u0645\u060c \u062d\u062a\u0649 \u064a\u0639\u0645\u0644\u0648\u0627 \u0639\u0644\u0649 \u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a\u0647\u0645 \u0628\u0623\u062d\u0633\u0646 \u0633\u0628\u064a\u0644.<\/p>\n\n\n\n

    *  *  *<\/strong><\/p>\n\n\n\n

    \u0627\u0644\u0647\u0648\u0627\u0645\u0634:<\/strong><\/p>\n\n\n\n

    • \u064a\u0646\u0638\u0631: \u0627\u0628\u0646 \u0645\u0646\u0638\u0648\u0631 \u062c10\/506\u060c \u0648\u0627\u0644\u0641\u064a\u0631\u0648\u0632 \u0622\u0628\u0627\u062f\u064a \u062c3\/335.<\/li>
    • \u0628\u062f\u0631 \u0627\u0644\u062f\u064a\u0646 \u0623\u0628\u0648\u0627\u0644\u0628\u0631\u0643\u0627\u062a \u0645\u062d\u0645\u062f \u0627\u0644\u0639\u0632\u064a \u2013 \u0622\u062f\u0627\u0628 \u0627\u0644\u0645\u0648\u0627\u0643\u0644\u0629\u060c \u062a\u062d\u0642\u064a\u0642 \u0639\u0645\u0631 \u0645\u0648\u0633\u0649 \u0628\u0627\u0634\u0627\u060c \u062f\u0627\u0631 \u0627\u0628\u0646 \u0643\u062b\u064a\u0631\u060c \u062f\u0645\u0634\u0642\u060c 1407\u0647\u0640\u060c \u063542.<\/li>
    • \u0623\u064a: \u0627\u0644\u0645\u0627\u0621 \u0627\u0644\u0628\u0627\u0631\u062f \u0643\u062b\u064a\u0631\u064b\u0627.<\/li>
    • \u062c\u0645\u0639 \u0647\u0631\u064a\u0633\u0629\u060c \u0648\u0647\u064a \u0637\u0639\u0627\u0645 \u0645\u0635\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062d\u0628 \u0627\u0644\u0645\u062f\u0642\u0648\u0642 \u0648\u0627\u0644\u0644\u062d\u0645.<\/li>
    • \u062c\u0645\u0639 \u0643\u0631\u0627\u0639: \u0648\u0647\u0648 \u0645\u0633\u062a\u062f\u0642 \u0627\u0644\u0633\u0627\u0642 \u0645\u0646 \u0627\u0644\u063a\u0646\u0645 \u0648\u0627\u0644\u0625\u0628\u0644 \u0648\u063a\u064a\u0631 \u0630\u0644\u0643.<\/li>
    • \u062f. \u0631\u0645\u0636\u0627\u0646 \u0627\u0644\u0634\u0631\u0646\u0628\u0627\u0635\u064a \u0635 25.<\/li>
    • \u064a\u0646\u0638\u0631: \u062f. \u0635\u0644\u0627\u062d \u0627\u0644\u0634\u0646\u0648\u0627\u0646\u064a \u2013 \u0627\u0644\u0625\u062f\u0627\u0642\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u062f\u0627\u0631 \u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u064a\u0629\u060c \u0627\u0644\u0627\u0633\u0646\u0643\u0646\u062f\u0631\u064a\u0629\u060c 1974\u0645\u060c \u0635 173\u060c \u0648\u062f. \u0645\u062d\u0645\u062f \u0639\u0628\u064a\u062f\u0627\u062a \u2013 \u0645\u0628\u0627\u062f\u064a\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0634\u0631\u0643\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u0639\u0645\u0627\u0646\u060c 1989\u0645\u060c \u0635 75.<\/li>
    • \u064a\u0646\u0638\u0631: \u062f. \u0645\u062d\u0645\u0648\u062f \u0635\u0627\u062f\u0642 \u0628\u0627\u0632\u0631\u0639\u0629 \u2013 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062f\u0627\u0631\u0627\u0644\u0646\u0647\u0636\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1985\u0645 \u062c1\/220\u060c \u0648\u062f. \u0637\u0644\u0639\u062a \u0623\u0633\u0639\u062f \u0639\u0628\u062f \u0627\u0644\u062d\u0645\u064a\u062f \u2013 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 “\u0645\u062f\u062e\u0644 \u062a\u0637\u0628\u064a\u0642\u064a”\u060c \u0645\u0643\u062a\u0628\u0629 \u0639\u064a\u0646 \u0634\u0645\u0633 \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1989\u0645\u060c \u0635 106.<\/li>
    • \u064a\u0646\u0638\u0631: \u062f. \u0627\u0644\u0633\u064a\u062f \u0645\u062d\u0645\u062f \u0627\u0644\u0633\u064a\u062f \u0639\u0645\u0631\u0627\u0646 \u2013 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u062b\u0646\u0627\u0621 \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0639\u0642\u062f\u060c \u0645\u0646\u0634\u0623\u0629 \u0627\u0644\u0645\u0639\u0627\u0631\u0641\u060c \u0627\u0644\u0625\u0633\u0643\u0646\u062f\u0631\u064a\u0629\u060c 1986\u0645\u060c \u06358\u060c \u0648\u062f. \u0623\u062d\u0645\u062f \u0643\u0645\u0627\u0644 \u0627\u0644\u062f\u064a\u0646 \u0645\u0648\u0633\u0649 \u2013 \u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u062d\u0648\u062b\u060c \u0645\u0639\u0647\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0627\u0644\u0631\u064a\u0627\u0636\u060c 1402\u0647\u0640 \u06353.<\/li>
    • \u064a\u0646\u0638\u0631: \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646.<\/li>
    • Gleen Walters \u2013 Consumer Behavior \u2013 Theory and practice, Irwin, 3 Edition, 1978, p. 6.<\/li>
    • James Mc Neal \u2013 Consumer Behavior \u2013 Classical and Contemporary Dimensions, Boston, 1982, p. 404.<\/li>
    • \u062f. \u0623\u062d\u0645\u062f \u0632\u0643\u064a \u0628\u062f\u0648\u064a \u2013 \u0645\u0639\u062c\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629\u060c \u062f\u0627\u0631 \u0627\u0644\u0646\u0647\u0636\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c \u0628\u064a\u0631\u0648\u062a\u060c 1404\u0647\u0640\u060c \u063552.<\/li>
    • \u0627\u0644\u0645\u062d\u0627\u0645\u064a \u0646\u0628\u064a\u0647 \u063a\u0637\u0627\u0633 \u2013 \u0645\u0639\u062c\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u0627\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0645\u0643\u062a\u0628\u0629 \u0644\u0628\u0646\u0627\u0646\u060c \u0628\u064a\u0631\u0648\u062a\u060c 1985\u0645\u060c \u0635130.<\/li>
    • \u062f. \u0645\u062d\u0645\u062f \u0628\u0634\u064a\u0631 \u0639\u0644\u064a\u0629 \u2013 \u0635 393.<\/li>
    • \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u064a\u0646\u0638\u0631: \u062f. \u0639\u0628\u062f \u0627\u0644\u0631\u062d\u0645\u0646 \u064a\u0633\u0631\u064a \u0623\u062d\u0645\u062f \u2013 \u062f\u0631\u0627\u0633\u0627\u062a \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u060c \u062f\u0627\u0631\u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u064a\u0629\u060c \u0627\u0644\u0625\u0633\u0643\u0646\u062f\u0631\u064a\u0629\u060c 1988\u0645 \u063542-44\u060c \u0648\u062f. \u0623\u0645\u064a\u0646 \u0639\u0628\u062f \u0627\u0644\u0639\u0632\u064a\u0632 \u0645\u0646\u062a\u0635\u0631 \u2013 \u0628\u062d\u062b “\u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0635\u064a\u0627\u063a\u0629 \u0646\u0638\u0631\u064a\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064aL \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0648\u0632\u0646\u064a\u060c \u0645\u0642\u062f\u0645 \u0644\u0644\u0645\u0624\u062a\u0645\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0627\u0644\u062b\u0627\u0644\u062b \u0639\u0634\u0631 \u0644\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1408\u0647\u0640\u060c \u0635 7-17.<\/li>
    • \u062f. \u0631\u0645\u0636\u0627\u0646 \u0627\u0644\u0634\u0631\u0646\u0628\u0627\u0635\u064a \u2013 \u0645\u0631\u062c\u0639 \u0633\u0627\u0628\u0642\u060c \u0635 180.<\/li>
    • Kenneth Runyon \u2013 Consumer Behanor and the practice of Marketing, A Bell and Howell Company, London, 1977, p. 30.<\/li>
    • \u0627\u0644\u0645\u062d\u0627\u0645\u064a \u0646\u0628\u064a\u0647 \u063a\u0637\u0627\u0633 \u2013 \u0645\u0631\u062c\u0639 \u0633\u0627\u0628\u0642\u060c \u0635 151.<\/li>
    • \u0627\u0644\u0645\u062d\u0627\u0645\u064a \u0646\u0628\u064a\u0647 \u063a\u0637\u0627\u0633 \u2013 \u0646\u0641\u0633 \u0627\u0644\u0645\u0631\u062c\u0639\u060c \u0635 407.<\/li>
    • \u062c\u0648\u0646 \u0643\u064a\u0646\u062b \u063a\u0627\u0644\u0628\u0631\u064a\u062b \u2013 \u0627\u0644\u062f\u0648\u0644\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u062a\u0631\u062c\u0645\u0629 \u064a\u062d\u064a\u0649 \u0639\u0644\u064a \u0623\u062f\u064a\u0628\u060c \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0642\u0648\u0645\u064a\u060c \u062f\u0645\u0634\u0642\u060c 1972\u0645\u060c \u0635 301.<\/li>
    • \u0646\u0642\u0644\u0627\u064b \u0639\u0646: \u062c\u0648\u0646 \u0643\u064a\u0646\u062b \u063a\u0627\u0644\u0628\u0631\u064a\u062b \u2013 \u0645\u0631\u062c\u0639 \u0633\u0627\u0628\u0642\u060c \u0635 302.<\/li>
    • \u062c\u0648\u0631\u062c \u0634\u064a\u0647\u0627\u0646 \u2013 \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u0627\u0644\u062d\u064a\u0627\u0629\u060c \u062a\u0631\u062c\u0645\u0629 \u062e\u0627\u0644\u062f \u0633\u0644\u064a\u0645\u0627\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u060c \u0627\u0644\u062f\u0627\u0631 \u0627\u0644\u0634\u0631\u0642\u064a\u0629\u060c \u0627\u0644\u0631\u064a\u0627\u0636\u060c 1410\u0647\u0640\u060c \u0635 87.<\/li>
    • \u0639\u0644\u0645 \u0627\u0644\u0647\u062f\u0649 \u062d\u0645\u0627\u062f \u2013 “\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u0645\u0627\u064a\u062a\u0647 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u201d \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0627\u0644\u0643\u0648\u064a\u062a\u060c \u0639 183\u060c \u0641\u0628\u0631\u0627\u064a\u0631 1974\u0645\u060c \u063526.<\/li>
    • \u064a\u0646\u0638\u0631 \u062f. \u0632\u0647\u064a\u0631 \u0627\u0644\u0635\u0628\u0627\u063a \u2013 “\u0646\u0638\u0631\u0629 \u0633\u0644\u0648\u0643\u064a\u0629 \u0625\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643” \u0645\u062c\u0644\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u0635\u0631\u064a\u0651\u0629\u060c \u06397\u060c \u06336\u060c \u0628\u063a\u062f\u0627\u062f\u060c 1982\u0645\u060c \u0635152.<\/li>
    • \u0646\u0641\u0633 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0633\u0627\u0628\u0642.<\/li>
    • \u0625\u0631\u064a\u0643 \u0641\u0631\u0648\u0645 \u2013 \u0645\u0631\u062c\u0639 \u0633\u0627\u0628\u0642\u060c \u0635 46-47.<\/li>
    • \u062f. \u0647\u0646\u0631\u064a \u0623\u0646\u064a\u0633 \u0645\u064a\u062e\u0627\u0626\u064a\u0644 \u2013 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u062c\u0632\u0626\u064a\u060c \u062f\u0627\u0631 \u0627\u0644\u0646\u0647\u0636\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1983\u0645\u060c \u0635 121.<\/li>
    • \u062f. \u062c\u0644\u0627\u0644 \u0623\u0645\u064a\u0646 \u2013 \u062a\u0646\u0645\u064a\u0629 \u0623\u0645 \u062a\u0628\u0639\u064a\u0629 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1983\u0645\u060c \u0635 157.<\/li>
    • \u062f. \u0639\u0628\u062f \u0627\u0644\u0639\u0632\u064a\u0632 \u0641\u0647\u0645\u064a \u0647\u064a\u0643\u0644 \u2013 \u0645\u062f\u062e\u0644 \u0625\u0644\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u060c \u062f\u0627\u0631\u0627\u0644\u0646\u0647\u0636\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c \u0628\u064a\u0631\u0648\u062a\u060c 1983\u0645 \u063522.<\/li>
    • \u062f. \u062d\u0633\u064a\u0646 \u063a\u0627\u0646\u0645 \u2013 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u060c \u062f\u0648\u0646 \u0646\u0627\u0634\u0631\u060c 1406\u0647\u0640\u060c \u0635 138.<\/li>
    • \u0644\u0644\u0627\u0633\u062a\u0632\u0627\u062f\u0629 \u062d\u0648\u0644 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062f\u0648\u0631\u0647 \u064a\u0646\u0638\u0631: \u062f. \u0639\u0644\u064a \u0627\u0644\u0633\u0644\u0645\u064a \u2013 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0645\u0643\u062a\u0628\u0629 \u063a\u0631\u064a\u0628\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1978\u0645\u060c \u0635 49-51\u060c \u0648\u062f. \u0645\u062d\u0645\u062f \u0625\u0633\u0645\u0627\u0639\u064a\u0644 \u064a\u0648\u0633\u0641 \u2013 \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0627\u0644\u0645\u0639\u0647\u062f \u0627\u0644\u0642\u0648\u0645\u064a \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0633\u0644\u0633\u0644\u0629 \u0628\u062d\u0648\u062b \u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c 1969\u0645\u060c \u0635 5-6.<\/li>
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